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  3. How the Lead Program and spending cap work
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How the Lead Program and spending cap work

By MGM Editorial Team Last updated

In the Lead Program, you receive leads sent to you through My Good Movers: quote requests our automatic system matches to your location and service area, and consumers who contact you from your profile or any other page of My Good Movers.

Who can join

The Lead Program needs an active Premium subscription. Moving companies (carriers) and brokers can join.

How leads are sent

  • Each quote-form lead may go to up to three moving companies, so you may be competing for the same move. A consumer who contacts you from your profile goes only to you.
  • The system matches each lead using your location and service area, the move’s route, size and date, your availability, and your monthly spending cap.
  • A lead includes only the contact methods the consumer agreed to. If they didn’t tick the consent box for calls and texts, you get their email only and must not call or text them.
  • You may use a lead only to respond to that consumer’s moving request, never for unrelated marketing.

How you’re charged

  • Each lead is charged to your saved card when it arrives, after our system checks it is valid. We don’t charge for invalid leads.
  • One charge per customer: if the same consumer (same name, email or phone number) reaches you again, you aren’t charged again.
  • Past move dates are free: a lead whose move date has passed is never charged and stays locked.
  • If a lead turns out to be invalid after you were charged, you can ask for a credit within 7 days.
  • Billing errors: a confirmed duplicate or wrong charge is always corrected in full, with no 7-day limit.

Locked leads

A lead’s name, phone number and email are shown only to companies on a paid lead plan: Featured Partner, Sponsored Ads or the Lead Program. Without one, you may see a lead’s route, move size and date, but its contact details stay locked.

Your monthly spending cap

You pay a fee for each lead. You set a monthly spending cap in your dashboard. We never charge you more than your cap in a billing period. When you reach it, leads stop until the next billing period. You can change your cap at any time, or stop new paid leads straight away in your dashboard.

Full details: Terms for Moving Companies

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