Privacy Policy

This short notice tells you what we collect and why at the point we collect it. Details for users are in Part 2 and for businesses in Part 3.

We do not ask for sensitive personal information from consumers. If you include it in a comment, review or upload, we handle it as described in Section 5. You can opt out of the sale or sharing of your information at any time through the Do Not Sell or Share My Personal Information page or with a Global Privacy Control signal. Your opt-out covers both our advertising tools and the sending of your details to moving companies that pay us for leads (Section 8).

My Good Movers is an independent open review platform and online marketplace. Anyone who has hired, booked or paid a deposit to a moving company can write a review of it. Consumers can also submit moving details to request quotes, and we send those requests to independent moving companies so they can respond directly (a lead-generation service).

We do not provide, perform, arrange, broker, supervise, guarantee, or take part in moving, packing, storage, transportation, or any related services. We are not an agent, broker, carrier, employer, or partner of any moving company.

We check each mover’s federal registration before listing it, as described in our Scam Protection page. We do not verify a mover’s prices, availability, quality of service, or insurance coverage, and being listed on the Platform is not a guarantee of a mover’s work.

All communications, quotes, contracts, services, payments, and disputes happen directly between users and moving companies. We are not a party to those agreements and are not responsible for their outcomes.

My Good Movers is a trading name of Marketing Monkeys Ltd., a private limited company registered in England and Wales. Marketing Monkeys Ltd. is the data controller responsible for personal information collected through the Platform, except where Section 17 says we act on a business’s behalf. In this policy, "My Good Movers", "we", "us" and "our" all mean Marketing Monkeys Ltd.

Our Privacy Team handles all privacy questions and requests (see Section 25).

This Privacy Policy covers personal information we collect through the Platform, including information you give us through our forms, the cost calculator, business accounts, reviews, review replies, and messages, and information collected automatically through cookies, server logs, pixels, and similar technologies.

We remain responsible for our own collection, use, disclosure and transfer of personal information, including how we obtain and record your consent and how we send your request to moving companies.

Once we send a user’s request to a moving company, that company becomes an independent controller of the information it receives. Its use of the information is governed by its own privacy policy, and it is responsible for its own compliance with applicable laws (including the CCPA/CPRA and the TCPA).

Information you give us

• full name
• email address
• telephone number
• origin and destination addresses or general locations
• intended moving dates
• approximate size or contents of the move
• how you want movers to contact you (call, text, or email)
• any additional comments or preferences
• approximate total move cost (if you include it in a review)
• proof of your move, such as an invoice or booking confirmation, if you choose to share it to verify a review. Please hide any payment card or bank details before uploading.

Phone calls

If you call a phone number shown on the Platform, we collect your phone number and the date, time and length of the call. If the call is recorded, we also keep the recording. See “Call recordings” below and Section 8.

Call recordings

If a call may be recorded, we tell you at the start of the call, before recording begins. In states where everyone on a call must agree to it being recorded, we record only if you agree after hearing that notice. If you don’t want the call recorded, you can end it and request quotes through our quote form instead. We keep recordings only for the period in Section 11.

Consent and opt-out records

When you agree to be contacted, we keep a record of your consent: the date and time, the page and form you used, your IP address, your phone number, the consent wording shown to you, the contact methods you chose (call, text or email), and the moving companies that received your request. We also keep a record of when and how you withdraw consent or ask to stop calls, texts or emails, and of any request to opt out of the sale or sharing of your information.

Information collected automatically

IP address, browser type and version, device type and identifiers, operating system, pages visited, referring and exit pages, navigation patterns, and the date, time, and length of visits. See Section 19.

Sensitive information

We do not ask for sensitive personal information, such as government-issued ID numbers, precise geolocation, financial account details or health data, and our forms are not designed to collect it. Some fields let you type freely or upload files, such as quote-request comments, reviews and proof-of-move documents, so please leave sensitive details out. Comments you add to a quote request are sent to the moving companies that receive it.

If you include sensitive information anyway, or we find it in something you send us:

• we use it only to provide the service you asked for, and never to infer anything about you;
• we never publish it, and we remove it from reviews before they are published;
• we delete payment card or bank details we find in uploaded documents, and we delete all proof-of-move documents within 30 days of finishing our check (Section 11); and
• you can ask us to delete it at any time (Section 22).

• sending your quote request to suitable moving companies so they can respond;
• sending you an email after your move inviting you to review your mover;
• publishing reviews and checking that they are genuine;
• keeping records of your consent and honoring your requests to stop contact;
• replying to your questions and sending service messages about your request;
• operating, securing, and improving the Platform, and measuring our advertising;
• using move details from quote requests, the cost calculator and reviews, in combined and anonymous form, to produce the moving cost figures we publish (see our Moving Pricing Methodology);
• detecting and preventing fraud, fake reviews, misuse, and security incidents; and
• complying with legal obligations and enforcing our Terms & Conditions.

We do not use your information for automated decisions that have legal or similarly significant effects on you, and we do not build consumer profiles for unrelated third-party marketing.

Where the UK GDPR (or a similar law) applies, we rely on:

• contract: to provide the service you ask for, such as sending your quote request to moving companies;
• legitimate interests: preventing fraud and fake reviews, keeping the site secure, improving the Platform, and publishing reviews, balanced against your rights;
• consent: for calls and texts from moving companies, non-essential cookies, and optional marketing. You can withdraw consent at any time;
• legal obligation: keeping records required by law.

Under the CCPA/CPRA, "sale" and "sharing" are defined broadly. Sending your quote details to moving companies, and our use of advertising tools from our advertising partners, may each count as a "sale" or "sharing" of personal information, even though we do not sell data in the traditional sense. You can opt out at any time, as described below and in Section 22.

With moving companies

When you submit a quote request, we share your name, email address, origin and destination, moving dates, approximate move size and any comments you add, and your phone number if you agree to calls or texts, with up to three moving companies that have a business relationship with us and serve your route and move size. We share only the contact details for the contact methods you choose. If you agree on the form to be called or texted, the moving companies may contact you by the methods you selected. If you choose email only, we send your request without your phone number, and the moving companies may contact you by email only. See Section 9.

We choose which moving companies receive your request based on your route, move size and date, their availability, and whether they pay to receive leads from us. Some of these moving companies may be brokers, which arrange your move and hire a carrier to do it; each mover's profile shows whether it is a carrier or a broker. If you request a quote from a mover's ad (a Featured Partner spot or a Sponsored Ad), or contact a mover from its profile, your request goes only to that mover. Other moving companies that serve your route may see your move details (route, move size and date) without your name or contact details; your name and contact details go only to the companies that receive your request. Moving companies pay us for a Premium subscription, for paid add-ons and profile articles, and a per-lead fee for each request sent to them through My Good Movers. Payment can affect which moving companies receive your request, but it never changes their ranking in our organic results, their star rating or their reviews. See How We Rank and Sort Movers.

Phone calls

If you call a phone number shown on the Platform, we may connect your call to a moving company. We collect your phone number and the date, time and length of the call. If we record a call, we tell you at the start of the call.

With service providers

We use trusted service providers for website hosting, email and text message delivery, analytics, advertising measurement, and customer support. They must protect your information and use it only to provide services to us.

Your right to opt out of sale or sharing

You can opt out of the sale or sharing of your personal information at any time. Your opt-out covers both ways we may sell or share it: our advertising tools (such as marketing cookies and pixels), and sending your details to moving companies that pay us for leads. To opt out:

• use our Do Not Sell or Share My Personal Information page (also linked in the site footer);
• turn on a Global Privacy Control (GPC) signal in your browser, which we honor as a valid opt-out; or
• email [email protected] with the subject "Do Not Sell or Share".

We will not treat you differently for using this right. You don’t need to verify your identity to opt out (Section 22).

How we apply your opt-out

• Advertising. We stop using marketing cookies and advertising pixels for you. A GPC signal applies to the browser or device that sends it.
• Paid leads. We stop sending your details to moving companies that pay us for leads. If you opt out through our form or by email, this applies to the email address and phone number you give us. If your browser sends a GPC signal when you submit a form, such as a quote request, we also treat it as an opt-out for the details you enter there.
• Timing. We apply your opt-out as soon as feasible, and in any case within 15 business days of receiving it. If we sold or shared your information with a third party after you opted out and before we applied your choice, we tell that third party about your opt-out and ask it not to sell or share your information further.

If you request quotes after opting out

Getting quotes means sending your request to moving companies, and those companies pay us for it. Submitting the quote form does not by itself cancel your opt-out, and we do not treat it as permission to override your opt-out.

If we know you have opted out, the form tells you before anything is sent that your request will go to moving companies that pay us, and asks you to confirm, as a separate step, that you want this request sent to them. If you confirm, we send that one request only to the companies matched to it, and your opt-out stays in place for advertising and for everything else. If you don’t confirm, we don’t send your request.

Other disclosures

We may disclose information if required by law, to protect the safety or rights of any person, or in connection with a merger, acquisition, or sale of assets, with appropriate protections.

On our quote form, you choose how moving companies may contact you: by email, by phone call, by text message, or a combination. The consent wording shown on the form matches the contact methods you choose, and your consent covers only those methods.

If you choose calls or texts and tick the consent box, you give the moving companies that have a business relationship with us and are matched to your request (up to three) and My Good Movers your prior express written consent to contact you about your move, at the number you provide, by the methods you selected, including with automated technology and prerecorded messages where permitted. If you choose email only, the moving companies receive your email address but not your phone number, and may contact you only by email.

The consent box is never ticked in advance. This consent is not a condition of using the Platform or hiring a mover. If you do not want calls or texts, you can choose email only.

Consent records. For each request, we keep a record of the consent wording shown to you, the contact methods you chose, the date and time you gave consent, and the moving companies that received your request, as well as any later withdrawal of your consent (see Section 5).

How to stop contact. You can withdraw your consent at any time by any reasonable means, for example by replying STOP to any text message, telling the caller you no longer want to be contacted, or emailing [email protected] with your phone number. When you contact us, we will record your request and pass it on to the moving companies that received your request promptly, and in any case within one (1) business day. Each moving company is also responsible for honoring opt-outs and complying with the Telephone Consumer Protection Act (TCPA). For help with text messages, reply HELP to any message or visit our Help Center. Our Terms & Conditions include our Text Message (SMS) Terms.

Mobile information. We share your mobile number only with the moving companies matched to your request (up to three), and only so they can respond to that specific moving request. We do not share your mobile number or your consent to receive text messages with any third party or affiliate for its own marketing or promotional purposes. Our Terms for Moving Companies forbid moving companies from using your number for any other purpose, including marketing other products or services, adding it to a marketing list or passing it on.

Anyone who has hired, booked or paid a deposit to a moving company can review it. Reviews may show a label: Verified (we invited you after you requested quotes through us and booked that mover (the moving company confirmed the booking), or you showed us proof of your move) or Invited (the moving company invited you to review it). Reviews without a label are written without an invitation and still go through our checks.

You don't need an account to write a review. When you write one, we ask for your name and email address. We use your email to check your review and to contact you about it, and we never publish it.

When you submit a review, the following appears publicly: your name as you enter it, origin and destination cities or states, move size category, cost (if included), your review text, and any photos you add. Reviews are visible to all visitors and may be indexed by search engines. We never publish your email address, phone number, or any documents you share with us.

By submitting a review, you grant us a perpetual, worldwide, non-exclusive, royalty-free license to display, reproduce, and distribute it on the Platform and in related promotional materials, as set out in our Terms & Conditions. You are responsible for making sure your review is accurate, lawful, and based on your own experience.

We check reviews for signs of fraud as described in our Reviews Methodology, using automated tools that include AI services provided by our service providers, with our moderators deciding on every flagged review. We also use AI to create short summaries of a moving company’s published reviews, labeled as AI summaries. Before a review is published, we email you a link to confirm your email address. Reviews are the opinions of the people who write them. We never remove a review just because it is negative. Moving companies may dispute a review, and we review each dispute against our guidelines. We may remove reviews that are fake or abusive, and we may edit a review only to remove private information. You can delete your review at any time with the "Delete Review" link in the email we send when it goes live, or by emailing [email protected].

• quote requests: generally up to 24 months;
• consent and opt-out records: 5 years;
• published reviews: while the review is published, unless removed after a valid request or moderation;
• phone call records and call recordings: up to 3 months;
• technical logs: up to 12 months.

When information is no longer needed, we securely delete or anonymize it.

Public business information

Your company name, logo, website, business address, phone number, service areas, services, USDOT and MC numbers, and your replies to reviews (including the name you reply under and the date) appear publicly on your company profile.

Private business information

• names, job titles, email addresses, and phone numbers of the people who manage your account;
• account login details;
• legal entity details, state license, and insurance information you give us;
• your plan (Basic or Premium), free trial, add-ons, and billing details if you buy a paid plan, add-ons or leads (processed by our payment provider; we do not store full card details);
• the review invitations you send from your dashboard (see Section 17);
• records of the leads sent to you, your messages with us, and any review disputes or appeals you make; and
• how you use your account and dashboard.

Information from public sources

We collect information about moving companies from public records, such as FMCSA registration and complaint data, to check and update listings.

• creating and showing your company profile and checking your federal registration;
• sending you leads and notifying you about new reviews;
• managing your account, plans, free trials, add-ons, billing, and payments;
• reviewing your replies and handling review disputes and appeals;
• enforcing our Terms and Guidelines for Moving Companies, including our rules on lead use and reviews;
• providing support and sending service messages; and
• sending you service emails about your account, listing, leads, billing and free trial (for example, a reminder before your trial ends), and emails about new features and products. You can unsubscribe from feature and product emails at any time using the link in each email. Service emails continue while you have an account.

Where the UK GDPR (or a similar law) applies, we rely on contract (to provide your listing, leads, and plans), legitimate interests (to check movers, keep the Platform trustworthy, and tell you about our services), legal obligation (for tax and accounting records), and consent where we ask for it.

• Publicly: your company profile and review replies, as described in Section 12;
• Service providers: payment processing, hosting, email delivery, and customer support providers;
• Other disclosures: where required by law, to protect rights or safety, or in a merger, acquisition, or sale of assets.

We do not sell business contact information.

When we send you a lead, your company becomes an independent controller of that user’s information. You must use it only to respond to that user’s specific moving request and contact the user only by the methods they chose. You must not use it for unrelated marketing, add the user to a marketing list, or market other products or services to them. You must honor opt-outs and Do Not Call requests immediately, and in any case within 10 business days of the date the user first made the opt-out request, whether to you or to us, comply with the TCPA and privacy laws, and not sell or share it. Our Terms & Conditions set out these rules in full.

If you use our tools to invite your customers to leave a review, you decide whose information to share and you are the controller of that information. We process it only on your instructions to send the invitations, under a data processing agreement. Your customers should contact you about requests for that information.

We keep business account information while your account is active. After it closes, we keep billing and tax records for as long as the law requires (usually up to 7 years) and other records for up to 24 months for disputes and fraud prevention. Your public review replies stay with the reviews they answer unless you delete them.

We use cookies, pixels, log files, and similar technologies. The table below lists the main tools we use. Our Cookie Policy lists every cookie by name, with its provider and how long it lasts.

Your choices. You can change your choices at any time through Cookie Settings in the site footer. We use analytics and marketing cookies only after you allow them, and we ask again every 6 months. We honor Global Privacy Control signals as an opt-out of the sale or sharing of your information. A GPC signal turns off marketing cookies for that browser and, when you submit a form with that browser, also applies to the details you enter there, including the sending of a quote request to moving companies that pay us for leads, as described in Section 8. You can also block or delete cookies in your browser settings, though some site features may not work.

We and our service providers store and process personal information mainly in the United States, and may also process it in the United Kingdom and other countries where our service providers operate.

When we transfer personal information from the UK to another country, we use a recognized safeguard, such as the UK Extension to the EU–U.S. Data Privacy Framework (the "UK–U.S. data bridge") or the UK International Data Transfer Agreement or Addendum. You can contact us for more information.

We use reasonable technical, organizational, and administrative safeguards, including encryption of data in transit, restricted access to systems, secure third-party payment processing, regular security reviews, and staff training. No online system can be completely secure. If a breach affects your information, we will notify you and the relevant authorities as required by law.

These rights apply to users, reviewers, and the people who manage business accounts. Depending on where you live, you may have the right to:

• know and access the personal information we hold about you;
• correct inaccurate information;
• delete your information (subject to legal exceptions);
• opt out of the sale or sharing of your information and of targeted advertising;
• receive a copy of your information in a portable format;
• restrict or object to certain processing; and
• withdraw consent where we rely on it.

How to make a request

There are different steps for different requests.

Opting out of sale or sharing. Use our Do Not Sell or Share My Personal Information page, turn on a Global Privacy Control signal, or email [email protected] with the subject “Do Not Sell or Share”. We do not verify your identity for an opt-out, although we may ask for the information we need to apply your choice, such as the email address or phone number you used with us. We apply opt-outs as soon as feasible, and in any case within 15 business days of receiving them (Section 8).

Access, correction, deletion and copy requests:

• email [email protected] with the subject "Privacy Request".

Please tell us your name, the email address or phone number you used on the Platform, and what you are asking for. We will confirm we have received your request within 10 business days.

Verification. We verify identity where required for access, correction and deletion requests, usually by asking you to confirm details we already hold or to reply from the email address on file. We do not require identity verification for requests to opt out of sale or sharing, although we may request information needed to apply your choice. We will not ask for more information than we need.

Authorized agents. An authorized agent may make a request for you. We may ask for written permission from you and, for access, correction and deletion requests, we may need to verify your identity directly.

Response time. We handle each request within the applicable legal deadline. We respond to access, correction and deletion requests within 45 days, or within one month for UK users. If we need more time, we will tell you, and we may extend this by up to 45 more days (or two more months for UK users). We apply opt-outs of sale or sharing within 15 business days, as described above.

If we decline a request, we will tell you why.

Information already sent to moving companies. Once we send your request to a moving company, that company holds its own copy as an independent controller. When you ask us to delete or correct your information, we:

• delete or correct it in our own systems;
• tell you which moving companies received your request; and
• where the law requires, notify those moving companies, our service providers and any other third parties to which we sold or shared your information, and ask them to delete or correct it too, unless this proves impossible or involves disproportionate effort.

Our Terms & Conditions require moving companies to act on these requests, except where the law requires them to keep the information. You don’t need to contact the moving companies yourself, but you can if you want to.

Appeals. If we decline your request, you can appeal by emailing [email protected] with the subject "Privacy Appeal" within 45 days. We will respond within 45 days. If your state’s law allows more time and we need it, we will tell you within those 45 days. If you are not satisfied, you can contact your state Attorney General.

No discrimination. We will not deny you service, charge you a different price, or give you a different level of service because you used your privacy rights.

California residents (CCPA/CPRA)

In the last 12 months, we collected these categories of personal information: identifiers (such as name, email, phone number, and IP address); commercial information (such as move details and plan purchases); professional information (for business contacts); internet or network activity; audio, electronic or visual information (such as call recordings, where we tell you a call is recorded, and photos you add to a review); and inferences about moving needs. We collect them from the sources and for the purposes described in Parts 2 and 3.

We disclose identifiers and commercial information about users to moving companies, and identifiers and internet activity to advertising partners. As described in Section 8, these may count as a "sale" or "sharing". We disclose all categories to our service providers for business purposes. We do not sell or share sensitive personal information, and we do not knowingly sell or share the personal information of consumers under 16.

Residents of other U.S. states

If you live in a state with a consumer privacy law, such as Virginia, Colorado, Connecticut, Utah, Texas, Oregon, or others, you have the rights listed above under your state’s law, including the right to appeal a decision. Use the same request and appeal steps described above.

Users in the United Kingdom

Under the UK GDPR, you have the rights listed above. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk. We would appreciate the chance to address your concerns first, so please contact us at [email protected].

The Platform is intended only for people aged 18 and older. We do not knowingly collect personal information from anyone under 18, and we do not knowingly sell or share the personal information of anyone under 16. If we learn that we have collected information from someone under 18, we will delete it promptly. Parents or guardians can contact us at [email protected].

The Platform may link to or embed content from third-party websites, such as maps or videos. These sites are not under our control, and their own privacy policies apply.

We aim to make this information as clear and transparent as possible. If you still have questions about how we handle your personal information, or would like to use your rights under this policy, you are welcome to contact our Privacy Team:

• Email: [email protected]
• Contact form: our Contact Us page (choose "Privacy")
• Mail: Marketing Monkeys Ltd., Attn: Privacy Team, 149 Windsor Avenue, Cheam, Sutton, SM3 9RY, United Kingdom

We will confirm we have received your message within 10 business days and aim to respond fully within 30 days (or within the time required by law for privacy requests, as described in Section 22).

We may update this Privacy Policy to reflect changes in our practices, technology, or legal requirements. When we make material changes, such as sharing new categories of information or changing your rights, we will update the "Last Updated" date, post the revised policy here, and, where required, notify you by email or with a notice on the Platform before the change takes effect.

We will not use your personal information for a new purpose that is materially different from what we told you without giving you notice and, where required, asking for your consent.