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  3. How Featured Partner and Sponsored Ads work
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How Featured Partner and Sponsored Ads work

By MGM Editorial Team Last updated

Both programs give your company a paid spot on our resource, state, city and route pages. Every paid spot is labeled “Ad” and shown separately from our organic results. We never charge for impressions or clicks.

Featured Partner

Sponsored Ad

Who can buy it

Moving companies (carriers) with Premium. Brokers can’t.

Moving companies (carriers) with Premium. Brokers can’t.

Pages

One page or more, or a package of pages

One page or more

Fixed fee

Yes, monthly or in advance for 3, 6 or 12 months

No

Per-lead fee

Yes, for each lead from your spot

Yes, for each lead from your ad

Who gets the lead

Only you

Only you

Spending cap

No

No

Your dashboard shows each lead and its fee as it arrives. There is no minimum number of pages. Each page has a limited number of Featured Partner spots.

Our sales team may offer a discount on the fixed fee of a Featured Partner package. Discounts never apply to per-lead fees.

What paying can’t change

Paying never changes your Organic Rank, star rating or reviews. “Featured Partner” is the name of the program; it doesn’t mean My Good Movers recommends or endorses you, and you must not describe it that way to consumers.

Full details: Terms for Moving Companies · Our Policy on Ads and Unbiased Rankings

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